AI In Web Design: Modern Prometheus or A Success Story?

It is the year 1956. An American computer scientist, a pioneer in artificial intelligence, presents his futuristic IBM 700 AI program that can easily defeat master players at checkers. Three years later, he coins the term “machine learning,” which marks the beginning of some of the most outstanding achievements in the world of computers.

That man was Arthur Samuel, and his Samuel Checkers-playing program was one of the world’s first artificial intelligence systems. Much water has flown under the bridge since then. And if the past few years have been any indication, the advent of more sophisticated AI has completely transformed the landscape of technology as we knew it.

We’re still a long way off from having machines do all our work for us, but we are on the route. AI has impacted almost every aspect of our lives, and we are slowly waking up to the realization that it one day could take over our lives. Another latest tech VR, checkout How VR Games Can Influence Learning and Teaching.

From our most recent shopping purchases on Amazon to ordering on Zomato and browsing on Netflix, almost all our activity on these sites has been governed by AI. In addition, these apps now feature eye-catching design elements and offer a great customer experience.

In contrast, websites and web applications in the past routinely bore primitive designs and chunky interfaces. Fast forward 20 years or so, and we now have websites that are stunning to look at and boast of superior functionality. We have to thank web design for that, which’s grown by leaps and bounds in recent years.

Now it’s advanced so much that many scientists and engineers are proposing we let artificial intelligence do the job. So this brings us to the question: can we let AI design the web for us? And is AI in web design a thing?

The Big Question: What’s AID or Artificial Design Intelligence?

The art of web design and development can be a difficult thing to excel at. A tremendous amount of time, effort, and patience go into creating a website of superior quality and excellent UX design. The steep learning curve that comes with web design skills could often be a deterrent to people who’d love to build their website but don’t have the required knowledge.

This is where AI-based web design could be of great use. Humans and their machine counterparts could collaborate in a way such that, while the AI looks after the laborious, time-consuming part, the human developer could simply add a final touch for great customer experience.

Before you start asking yourself how that will turn out, let’s look at what Artificial Design Intelligence is.

Well, it’s AI that can employ machine learning models to identify, collate, and incorporate the most trending web designs. To be very precise, AID is an advanced form of technology that essentially builds websites on its own, without human interference. AI-driven design is still in a very latent stage of its development and many years away from becoming the norm.

Several companies have jumped on the AID bandwagon so far and pioneered some very astounding, albeit disturbing, AID technologies. Case in point: The Grid.

In 2014, the company ran a highly successful crowdfunding campaign, backed up by the likes of John Pleasants (President of Disney Interactive) and Greg Badros (Former Facebook VP of Product and Engineering). The aim was to raise money to develop an AID website builder that would radically do away with the need for human work and would create websites in no time.

Image Source:

Did the company meet with much success? Apparently no. According to the latest news, The Grid has almost been dormant in its activity since then, an indication that their AID project didn’t turn out as well as they’d like.

On the other hand, high profile names in the world of web development have also invested in this new fad since, which include Wix, Bookmark, Adobe Sensei, and even GoDaddy.

Image Source:

What’s The Point?

So what is pushing these companies to invest millions of dollars in AI in web design? There are several benefits for developers, users, and companies, but the most talked-about are:

  • Easy Access to Website Building: If you’re a business owner, you could fall into any of these two categories: the ones who set up their own business websites and the others who get someone else to do the job.

With the advent of AID, you are now essentially spoilt for choice. At a small price, you can quickly get an AI system to blend the best of both worlds and create a seamless, unique experience for your website. You don’t have to sit for hours and waste your energies on code. As a developer, you could employ an AID to build the basic framework while you add small changes later.

  • The Right Design Layout Ideas: To ensure that your business website is successful, you must have the best design wireframe in place. However, sifting through tons of design ideas requires time and effort, which could turn out to be very annoying at times.

When you get an AID to do it, you can sit back and choose from the different templates that it offers. All you have to do is to make the right choice.

  • Enhancing Businesses: Research shows that AI UX design benefits business owners in more ways than you can think. When you implement AI as part of your web design, you can rest peacefully at night, knowing that artificial intelligence, in the form of chatbots, are present at all hours of the day to help your customers out.

In the absence of AI, that would mean hiring a ton of customer support executives or even risk losing customers in their absence. AI in design may not phase out the need for human support, but it can always help solve petty problems. This, while humans focus on the more pressing issues.

A Modern Frankenstein?

The idea of AI machines automating web design probably sounds too good to be true (and a little scary). And so it is. The idea is still in infancy, and a world where everything is automated, even creativity, may not be such a good thing after all.

But a lot of what goes into web design is not all creative and artsy. Some of it requires hard labor and consumes a lot of time, so AI design could help developers that way.

Bookmark and Webflow are companies that have been devoted to developing AID that only does the laborious, boring part of the design. The parts that require repetitive coding and tweaking.


As AI in web design gets more advanced with the years, a lot of the work that designers do may well become obsolete. But replacing human designers is still too far-fetched a thought.

What are your thoughts on AID? Want to know what the future of design might look like? Drop us a line, and we’ll get back to you with the latest web design trends.